Growing Client Base SO Connect supports over 50,000 local businesses, indicating a substantial and expanding customer base that can be targeted for upselling new features or enterprise solutions.

Recent Product Launches The launch of the Teya Business app and financial products like wallets and debit cards demonstrates a focus on expanding digital financial services, presenting cross-selling opportunities in fintech integrations.

Strategic Partnerships Partnerships with Iwoca and Liberis suggest a strategic move into embedded finance and small business lending markets, which could lead to collaborative sales prospects or joint marketing campaigns.

Innovative Technology Stack Utilization of advanced tools such as Microsoft Azure and modern web frameworks indicates a robust, scalable platform, enabling sales of premium or enterprise-grade solutions to larger clients.

Financial Potential With estimated revenues between 10 to 50 million dollars, SO Connect has significant financial capacity to invest in new technologies or expand sales efforts towards larger or more diverse customer segments.