Digital Finance Pioneer SocietyOne is a pioneer in digital lending in Australia, leading FinTech disruption since 2012. This recognition positions the company as a trusted and innovative financial partner for borrowers and lenders seeking modern financial solutions.
Financial Services Acquisition MoneyMe's acquisition of SocietyOne for $811M presents a prime opportunity for cross-selling financial products between the two entities. Leveraging this partnership can enhance product offerings and provide a wider range of financial solutions to customers.
Strategic Executive Appointments The strategic hiring of key personnel like Melissa Cicero as Head of Digital Acquisition and CMO showcases SocietyOne's commitment to growth and customer acquisition. Leveraging the expertise of such individuals can drive targeted marketing campaigns and boost customer engagement.
Market Expansion through Campaigns SocietyOne's campaigns, such as promoting alternative financial solutions over credit card debt, indicate a market positioning focused on financial literacy and responsible borrowing. These campaigns present an opportunity to engage with customers looking for smarter financial management options.
Strong Tech Stack Capabilities The tech stack utilized by SocietyOne, including tools like Google Ads Conversion Tracking and Vue.js, reflects a strong digital infrastructure. Leveraging these technologies can enhance customer experience, drive personalized financial solutions, and strengthen the company's competitive edge in the digital finance landscape.
SocietyOne uses 8 technology products and services including Google Ads Conversion Tracking, Quantcast Audience, FullStory, and more. Explore SocietyOne's tech stack below.
| SocietyOne Email Formats | Percentage |
| First.Last@societyone.com.au | 46% |
| First@societyone.com.au | 7% |
| Last@societyone.com.au | 1% |
| First.Last@societyone.com.au | 46% |
Financial ServicesNew South Wales, Australia51-200 Employees
SocietyOne is Australia’s leading digital finance platform. Our mission is to provide a better deal for borrowers and lenders… helping both to achieve their goals. SocietyOne has been at the forefront of FinTech disruption of the financial services industry in Australia since 2012, and is widely recognised as the pioneer and leading digital lender in Australia. SocietyOne is part of the MONEYME Group.
Company Overview
Funding & FinancialsSocietyOne has raised a total of $15M of funding over 6 rounds. Their latest funding round was raised on Feb 10, 2020 in the amount of $15M.
SocietyOne's revenue is in the range of $10M$50M
Funding & FinancialsSocietyOne has raised a total of $15M of funding over 6 rounds. Their latest funding round was raised on Feb 10, 2020 in the amount of $15M.
SocietyOne's revenue is in the range of $10M$50M
1-888-653-2347 
support@leadiq.com