POS leadership Soft Intelligence is a long-standing POS and inventory control specialist with NCR CounterPoint expertise and multi-location deployment capabilities, presenting a strong opportunity to upsell expanded POS, inventory, and integration services to retailers seeking scalable solutions.

SMB focus The company targets small to medium businesses and offers a complete “one throat to choke” solution including hardware, software, network configuration, data conversion, credit card processing, training, and support, signaling potential for bundled offerings and managed services for growing retailers.

Accounting ecosystem SI resells and supports QuickBooks, Sage 50, and Sage 300, indicating a channel-ready gate to cross-sell financial ERP integrations and add-ons to existing SMB accounting customers seeking seamless POS to ERP linkage.

Support leadership As the top-rated NCR CounterPoint support partner in the customer community, SI can leverage this reputation to win new clients through proof of service quality, referrals, and expansion of multi-location deployment projects.

Growth potential With revenue in the 10–25 million range and offices in multiple regions, there is room to scale services, expand geographies, and introduce complementary cloud-based solutions, analytics, and marketing automation tied to POS and inventory data.