Cloud Innovation SoftLayer has recently launched CloudLayer, a comprehensive cloud service integrating storage, content delivery, and virtual machine compute-on-demand, demonstrating their ongoing commitment to cloud innovation and expansion. This presents opportunities to upsell their latest offerings to existing clients seeking scalable and integrated cloud solutions.

Acquisition and Growth Having been acquired by IBM and previously merged with Planet Bee, SoftLayer benefits from the backing of a global technology leader with a broad customer base, opening doors for cross-selling enterprise-grade cloud and AI services to clients currently using IBM’s wider portfolio.

Security Focus Despite recent challenges such as a DDoS attack, SoftLayer’s proactive service updates like launching security appliances and AI OpenScale plans suggest a focus on security and AI-driven automation, which can be leveraged to offer targeted cybersecurity and AI modernization packages to prospects.

Market Positioning With an estimated revenue between $100 million and $250 million and a large employee base, SoftLayer is positioned as a significant player in the IT services sector, competing with key cloud providers. This scale offers opportunities to tailor enterprise solutions for mid-market and large enterprise clients.

Tech Stack Leverage Utilizing advanced technologies such as Red Hat, AMD, and Java Servlet, SoftLayer is well-equipped to appeal to tech-savvy organizations seeking modern, containerized, and hybrid cloud environments, creating sales opportunities around cloud migration, modernization, and AI integration services.