Strong Customer Retention With an average customer subscription tenure of 12 years and highly satisfied clients within the Nordics, SoftOne demonstrates a solid reputation and loyalty base, indicating opportunities for upselling and expanding existing accounts.

Growth through Acquisitions Recent acquisitions of SoftOne Technologies Ltd. and Regate SA suggest an active growth strategy focused on expanding product offerings and market reach, providing potential collaboration or cross-selling opportunities for complementary SaaS solutions.

Industry Specialization SoftOne's focus on the retail, construction, hospitality, and service industries indicates a targeted approach; engaging businesses within these sectors can unlock tailored SaaS solutions and industry-specific value propositions.

Technology Infrastructure Leveraging advanced tech like Microsoft Azure, JavaScript, and Bootstrap points to a modern, scalable SaaS platform, which can appeal to prospective clients seeking reliable, cloud-based ERP and HR solutions for digital transformation.

Expansion in Scandinavia With offices in Stockholm, Söderhamn, and Helsinki, combined with offshore development in Sri Lanka, SoftOne has a regional presence conducive to expanding sales efforts across Scandinavia and neighboring markets, potentially increasing market share.