SoftPlay, Inc Employee Directory
Book and Periodical PublishingIllinois, United States2-10 Employees
SoftPlay, Inc. is a privately held manufacturer based in Chicago, in the Midwest, that creates interactive cloth toys for infants and toddlers. Its products are designed to be educational and to promote early language development through hands-on play. The company introduces new titles each year and maintains an evergreen backlist of offerings, addressing the needs of customers such as blue-chip retailers, book clubs, schools, libraries, and other special markets. The portfolio focuses on interactive cloth books and felt playsets designed to foster early language development in infants and toddlers. The firm maintains licensing relationships with well-known brands, including Fisher-Price and Sesame Workshop. Based in Chicago, the company operates with a small team serving a range of educational and consumer markets.