softwear Email Format

Retail Apparel and FashionNew York, United States51-200 Employees

Softwear is a Brooklyn-based brand in the retail apparel and fashion industry that focuses on leisurewear designed to be simple, well cut, and comfortable at an accessible price. The founders, sisters Sabrina and Jaimie, started the company after they could not find clothing that met their standards for quality alongside environmental and social responsibility. They sourced fabrics from a U.S.-based, family-owned mill that uses sustainable materials and non-toxic dyes, developing a soft, smooth fabric that became the collection's signature. Following extensive fittings and alterations, the line was refined to achieve a precise cut and is produced entirely in the United States.

Its customers are shoppers seeking everyday wear that is comfortable, durable, and produced with sustainability in mind, while remaining affordable. Based in Brooklyn, New York, Softwear describes itself as a mid-sized company, and its products are positioned as 100% American-made.

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