Insights

Sustainable niche Softwear emphasizes 100 percent American-made products using sustainable materials and non-toxic dyes, highlighting a strong sustainability story that can be leveraged to attract retailers and partners seeking eco-friendly apparel.

Direct-to-consumer strengths With a branded narrative and e commerce enabled by Shopify, WooCommerce and popular payment options, Softwear shows strong DTC potential and opportunities to scale via partnerships, pop ups, and wholesale channels.

Premium comfort positioning A focus on high quality, soft and comfortable leisurewear at affordable price points suggests cross selling to lifestyle retailers and subscription services targeting comfort and everyday wear.

Tech stack readiness Existing e commerce tech stack and payment integrations indicate agility for quick onboarding of wholesale customers, B2B portals, and enhanced DTC omnichannel experiences.

Growth potential signals Revenue in the lower mid-range with a lean team (51-200 employees) and a Brooklyn based origin mirrors peers with medium scale growth, presenting opportunities for partnerships with similar sized brands and distributors.

Similar companies to softwear

softwear Tech Stack

softwear uses 8 technology products and services including WordPress, Cookiebot, Shopify, and more. Explore softwear's tech stack below.

softwear's Email Address Formats

softwear uses at least 1 email format:
softwear Email FormatsExamplePercentage
First@wearsoftwear.comJohn@wearsoftwear.com
100%

Frequently Asked Questions

What is softwear's official website and social media links?

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softwear's official website is wearsoftwear.com and has social profiles on LinkedIn.

How much revenue does softwear generate?

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As of November 2026, softwear's annual revenue is estimated to be $1M - $10M.

What is softwear's NAICS code?

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softwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does softwear have currently?

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As of November 2026, softwear has approximately 169 employees across 4 continents, including Asia, North America and Europe. Key team members include Owner: S. T., Director: U. F. and General Manager: S. S. Explore softwear's employee directory with LeadIQ.

What industry does softwear belong to?

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softwear operates in the Retail Apparel and Fashion industry.

What technology does softwear use?

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softwear's tech stack includes WordPress, Cookiebot, Shopify, WooCommerce, Apple Pay, Google Pay, PayPal and Venmo.

What is softwear's email format?

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softwear's email format typically follows the pattern of First@wearsoftwear.com. Find more softwear email formats with LeadIQ.

When was softwear founded?

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softwear was founded in 2017.
softwear logo

softwear

Retail Apparel and FashionNew York, United States51-200 Employees

Softwear is a Brooklyn-based brand in the retail apparel and fashion industry that focuses on leisurewear designed to be simple, well cut, and comfortable at an accessible price. The founders, sisters Sabrina and Jaimie, started the company after they could not find clothing that met their standards for quality alongside environmental and social responsibility. They sourced fabrics from a U.S.-based, family-owned mill that uses sustainable materials and non-toxic dyes, developing a soft, smooth fabric that became the collection's signature. Following extensive fittings and alterations, the line was refined to achieve a precise cut and is produced entirely in the United States.

Its customers are shoppers seeking everyday wear that is comfortable, durable, and produced with sustainability in mind, while remaining affordable. Based in Brooklyn, New York, Softwear describes itself as a mid-sized company, and its products are positioned as 100% American-made.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    softwear's revenue is estimated to be in the range of $1M - $10M

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