Insights

Sustainable Premium Brand emphasizes 100% American-made, sustainable and socially conscious leisurewear with non-toxic dyes and responsible fabric sourcing, presenting a premium value proposition that can be leveraged in pitches to retailers and eco-focused buyers seeking ethical apparel.

Domestic Supply US-based family-owned supply chain with local mill partnerships highlighted as a differentiator for quality control and faster lead times, suggesting sales opportunities with brands seeking nearshore production and transparent sourcing.

Signature Fabric Unique fabric with standout softness and fit through meticulous fittings and multiple iterations, offering a compelling story for co-branding, private label discussions, or material-focused collaboration with fabric-driven retailers.

Growth Indicators Small-to-mid size operation with revenue in the low seven figures and a growing market presence, indicating upside potential for wholesale partnerships, distribution expansion, and channel diversification.

Tech & Ecommerce Active online presence using Shopify and analytics/tracking tools, suggesting opportunities to augment digital marketing services, CRO, and conversion optimization for direct-to-consumer and D2C partnerships.

Similar companies to softwear

softwear Tech Stack

softwear uses 8 technology products and services including WordPress, Cookiebot, Shopify, and more. Explore softwear's tech stack below.

softwear's Email Address Formats

softwear uses at least 1 email format:
softwear Email FormatsExamplePercentage
First@wearsoftwear.comJohn@wearsoftwear.com
100%

Frequently Asked Questions

What is softwear's official website and social media links?

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softwear's official website is wearsoftwear.com and has social profiles on LinkedIn.

How much revenue does softwear generate?

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As of September 2026, softwear's annual revenue is estimated to be $1M - $10M.

What is softwear's NAICS code?

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softwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does softwear have currently?

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As of September 2026, softwear has approximately 166 employees across 4 continents, including Asia, North America and Europe. Key team members include Owner: S. T., Director: U. F. and General Manager: S. S. Explore softwear's employee directory with LeadIQ.

What industry does softwear belong to?

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softwear operates in the Retail Apparel and Fashion industry.

What technology does softwear use?

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softwear's tech stack includes WordPress, Cookiebot, Shopify, WooCommerce, Apple Pay, Google Pay, PayPal and Venmo.

What is softwear's email format?

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softwear's email format typically follows the pattern of First@wearsoftwear.com. Find more softwear email formats with LeadIQ.

When was softwear founded?

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softwear was founded in 2017.
softwear logo

softwear

Retail Apparel and FashionNew York, United States51-200 Employees

Softwear is a Brooklyn-based brand in the retail apparel and fashion industry that focuses on leisurewear designed to be simple, well cut, and comfortable at an accessible price. The founders, sisters Sabrina and Jaimie, started the company after they could not find clothing that met their standards for quality alongside environmental and social responsibility. They sourced fabrics from a U.S.-based, family-owned mill that uses sustainable materials and non-toxic dyes, developing a soft, smooth fabric that became the collection's signature. Following extensive fittings and alterations, the line was refined to achieve a precise cut and is produced entirely in the United States.

Its customers are shoppers seeking everyday wear that is comfortable, durable, and produced with sustainability in mind, while remaining affordable. Based in Brooklyn, New York, Softwear describes itself as a mid-sized company, and its products are positioned as 100% American-made.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    softwear's revenue is estimated to be in the range of $1M - $10M

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