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ManufacturingSantiago Metropolitan, Chile5001-10000 Employees
Softys is a Chilean manufacturing company focused on personal care and hygiene products used daily and across life stages. It markets well-known brands such as Elite, Higienol, Confort, Nova, Sussex, Babysec, Cotidian, Ladysoft, and Elite Professional, aiming to support safety, autonomy, and everyday comfort for consumers. The company emphasizes ongoing innovation in quality and processes and pursues sustainable practices across social, community, and environmental dimensions, seeking broad accessibility and value for customers across Latin America. Headquartered in Santiago in the Santiago Metropolitan Region, Softys is part of the CMPC group and operates across multiple Latin American markets, serving consumer and professional/institutional segments. In February 2026, Softys named Romano Villanueva director of Softys Professional for its Peruvian subsidiary, highlighting leadership focus in its regional operations.