Expansion opportunities Softys operates across eight Latin American markets as part of the CMPC group and has recently expanded through acquisitions (Ontex Mexican assets) and a new leadership appointment in Peru. This points to opportunities to cross-sell professional hygiene solutions, institutional care products, and high-value private label opportunities in multiple countries.

Professional division growth Recent leadership appointment for Softys Professional in Peru indicates a reinforced focus on institutional and professional markets. Sales teams should prioritize enterprise accounts, hospitals, schools, and large workplace facilities with tailored hygiene and care solutions.

Strategic partnerships Softys has engaged Toscotec for a complete tissue line in Mexico, signaling openness to capacity expansion and efficiency improvements. Opportunities exist to discuss supply chain optimization, line upgrades, or co-development of high-quality tissue products for regional distributions.

Digital & market reach With a tech stack including SAP ERP, SAP SD, Google Ads, Facebook Business Manager, and Nielsen, Softys emphasizes data-driven sales and marketing. This suggests strong potential for targeted B2B campaigns, account-based selling, and analytics-led demand generation to expand key accounts.

Sustainability & value Softys positions sustainability and social responsibility as core to its value proposition. Sales opportunities exist in offering sustainable product lines, certifications, and collaborations with customers seeking responsible procurement aligned with environmental and social governance goals.