Insights

Expanding Market Presence Softys' recent acquisition of Ontex's Mexican operations and the sale of assets in 2023 highlight its strategic expansion across Latin America, presenting growth opportunities in regional markets and increasing demand for consumer and personal hygiene products.

Innovation and Technology The company's focus on technological upgrades and process improvements, supported by advanced tools like Google Cloud Platform, Looker, and Tableau, indicates an openness to adopting new technologies that could streamline supply chains and enhance product development.

Sustainability Commitment Softys emphasizes a strong dedication to sustainability, maintaining environmentally and socially responsible practices, which appeals to eco-conscious consumers and could open doors to green product lines or eco-friendly packaging initiatives.

Product Portfolio Diversification With iconic brands like Elite, Higienol, Babysec, and Sussex, Softys offers a diverse product range catering to various consumer needs, providing multiple opportunities for upselling, cross-selling, or developing new variants tailored to specific demographic segments.

Financial Strength and Market Position Generating approximately $10 billion in revenue and employing nearly 7,000 staff, Softys' robust financial standing and broad market footprint make it a key player in Latin America's hygiene and personal care industry, making it a valuable partner for strategic collaborations or supply chain enhancements.

Similar companies to Softys

Softys Tech Stack

Softys uses 8 technology products and services including Publica, Google Ads, Looker, and more. Explore Softys's tech stack below.

  • Publica
    Advertising
  • Google Ads
    Advertising
  • Looker
    Analytics
  • Tableau
    Business Intelligence
  • Salesforce
    Customer Relationship Management
  • Claro
    Human Resource Management System
  • Google Cloud Platform
    Infrastructure As A Service
  • Autodesk
    Visualisation Software

Softys's Email Address Formats

Softys uses at least 1 format(s):
Softys Email FormatsExamplePercentage
FLast@softys.comJDoe@softys.com
49%
First.Last@softys.comJohn.Doe@softys.com
1%
FirstLast@softys.comJohnDoe@softys.com
1%
FLast@softys.comJDoe@softys.com
49%

Frequently Asked Questions

Where is Softys's headquarters located?

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Softys's main headquarters is located at Santiago, Región Metropolitana 8340432 CL. The company has employees across 5 continents, including South AmericaNorth AmericaEurope.

What is Softys's official website and social media links?

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Softys's official website is softys.com and has social profiles on LinkedIn.

What is Softys's NAICS code?

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Softys's NAICS code is 31-33 - Manufacturing.

How many employees does Softys have currently?

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As of October 2025, Softys has approximately 6.9K employees across 5 continents, including South AmericaNorth AmericaEurope. Key team members include Chief Procurement Officer: M. G.Vice President Of Human Resources Softys Falcon: D. T. D. L.Head Of Data & Analytics | Digital Transformation | Softys Brazil: T. T.. Explore Softys's employee directory with LeadIQ.

What industry does Softys belong to?

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Softys operates in the Manufacturing industry.

What technology does Softys use?

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Softys's tech stack includes PublicaGoogle AdsLookerTableauSalesforceClaroGoogle Cloud PlatformAutodesk.

What is Softys's email format?

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Softys's email format typically follows the pattern of FLast@softys.com. Find more Softys email formats with LeadIQ.

When was Softys founded?

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Softys was founded in 1920.
Softys

Softys

ManufacturingRegión Metropolitana, Chile5001-10000 Employees

Te invitamos a ser parte de un equipo comprometido con desarrollar marcas que entreguen el mejor cuidado que las personas necesitan en su día a día y en cada etapa de sus vidas.
Somos una empresa preocupada por las necesidades de las personas. A través de nuestras marcas y sus productos, cuidamos de las personas y sus necesidades diarias, dándoles la seguridad, tranquilidad, autonomía y libertad que necesitan en cada etapa de sus vidas con marcas icónicas y queridas como Elite®, Higienol®, Confort®, Nova®, Sussex®, Babysec®, Cotidian® Ladysoft® y  Elite Professional®. 
Estamos siempre cerca de las personas para que nadie se sienta solo en el cuidado de sus necesidades, impactando positivamente en su calidad de vida.
En Softys nos comprometemos con la Innovación en calidad, innovando en procesos y estrategias, poniendo énfasis en las mejoras continuas a nivel tecnológico, personal y en torno a las necesidades de los consumidores. 
Tenemos un compromiso real con la sustentabilidad, velando porque todas nuestras acciones estén dentro del marco del respeto al entorno social, comunitario y medioambiental. 
Buscamos dar acceso a nuestros productos preocupándonos de estar siempre disponibles y cerca de las personas y sus necesidades, en todos los lugares donde ellos están y a un valor conveniente a sus posibilidades.
Somos parte del grupo de empresas CMPC con presencia en ocho mercados en Latinoamérica.
Si el cuidado y la innovación son parte de tu fibra, únete a este gran propósito.

Section iconCompany Overview

Headquarters
Santiago, Región Metropolitana 8340432 CL
Website
softys.com
NAICS Code
31-33 - Manufacturing
Founded
1920
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    Softys's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Softys's revenue is estimated to be in the range of $10B

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