Expansion opportunities Soho House & Co is actively expanding with new locations in Cabo San Lucas, Barcelona, Rhinebeck and Mexico City, and planning a Gulf/Americas presence. This signals ongoing venue partnerships, sponsorships, and local vendor opportunities across hospitality tech, experiential marketing, and operations solutions.

Luxury hospitality tech The company employs a modern tech stack including Kubernetes, Sitecore, SAP and ServiceNow, indicating ongoing needs for enterprise software integration, cloud infrastructure management, digital experience platforms, and IT security services to support expanding clubs, hotels, spas and workspaces.

Premium partnerships Strategic ambassador roles and collaborations with lifestyle brands like Stooki point to opportunities in co-branded experiences, merchandise, and cross-promotional campaigns suitable for media/creative industries-oriented members.

Scale and security With a sizable network of members and a strong revenue range, there is likely demand for scalable security, risk assessment, and compliance services, alongside guest experience enhancements that align with high-profile, privacy-conscious environments.

Membership experience The private members’ club model across multiple continents suggests opportunities to sell member-centric solutions such as CRM, loyalty programs, event technology, and exclusive content platforms tailored to creative industries.