Insights

Flexible wellness SoHookd targets mid-market employers with no per-employee-per-month fees and no long-term contracts, presenting a budget-friendly, easily scalable wellness solution that could appeal to organizations seeking cost-effective employee well-being programs.

Budget-friendly funding The platform can be funded through health plan wellness dollars, offering a compelling upsell for health plan providers and benefits brokers who want to bundle wellness with existing plan funding, reducing client procurement friction.

Engagement engine Wellness challenges, a rewards marketplace, and educational webinars create ongoing employee engagement, presenting opportunities to upsell add-ons like premium challenges, targeted programs, or certification courses for higher participation and outcomes.

Distribution partners SoHookd already partners with health plans, benefits consultants, and employers, suggesting a channel partner strategy could scale sales through these ecosystems and tap into existing buyer networks.

Tech-friendly adoption A tech stack featuring marketing and analytics tools (LinkedIn Ads, FullStory, HubSpot, Firebase) indicates a modern, data-driven approach; this can be leveraged to position SoHookd as a plug-in solution for HR tech stacks and benefit platforms.

Similar companies to SoHookd

SoHookd Tech Stack

SoHookd uses 8 technology products and services including LinkedIn Ads, Fullstory, HubSpot Analytics, and more. Explore SoHookd's tech stack below.

SoHookd's Email Address Formats

SoHookd uses at least 2 email formats:
SoHookd Email FormatsExamplePercentage
First@sohookd.comJohn@sohookd.com
88%
FirstLast@sohookd.comJohnDoe@sohookd.com
12%

Frequently Asked Questions

What is SoHookd's official website and social media links?

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SoHookd's official website is sohookd.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does SoHookd generate?

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As of October 2026, SoHookd's annual revenue is estimated to be $1M - $10M.

What is SoHookd's NAICS code?

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SoHookd's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does SoHookd have currently?

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As of October 2026, SoHookd has approximately 9 employees across 2 continents, including North America and Asia. Key team members include Chief Technology Officer: S. M. Explore SoHookd's employee directory with LeadIQ.

What industry does SoHookd belong to?

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SoHookd operates in the Wellness and Fitness Services industry.

What technology does SoHookd use?

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SoHookd's tech stack includes LinkedIn Ads, Fullstory, HubSpot Analytics, HubSpot Content Hub, CookieYes, Firebase, Google Workspace and Google Cloud.

What is SoHookd's email format?

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SoHookd's email format typically follows the pattern of First@sohookd.com. Find more SoHookd email formats with LeadIQ.

How much funding has SoHookd raised to date?

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As of October 2026, SoHookd has raised $3.1M in funding. The last funding round occurred on Dec 14, 2022 for $1.6M.

When was SoHookd founded?

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SoHookd was founded in 2017.
SoHookd logo

SoHookd

Wellness and Fitness ServicesDistrict of Columbia, United States2-10 Employees

SoHookd is a wellness and employee well-being platform aimed at mid-market employers, helping them deliver engaging and flexible wellness programs for a diverse workforce that includes desk-based, non-desk, hybrid, and distributed teams. The platform emphasizes practical, budget-conscious solutions, offering a rewards marketplace with appealing experiences and products, educational webinars, wellness challenges, and initiatives designed to support healthier lifestyles with minimal administrative effort. SoHookd positions itself within the corporate wellness sector by partnering with health plans, benefits consultants, and employers to provide accessible programs that can be funded through health plan wellness dollars and do not rely on per-employee-per-month fees or long-term contracts. Based in Washington, DC, the company serves mid-market employers and HR teams, focusing on programs that accommodate varied work arrangements while reducing implementation complexity. A notable recent development includes the introduction of a branded gift card feature, reflecting an emphasis on practical, employee-centric wellness engagement. The organization is located in the District of Columbia and operates with a workforce described as mid-sized.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $3.1M

    SoHookd has raised a total of $3.1M of funding over 4 rounds. Their latest funding round was raised on Dec 14, 2022 in the amount of $1.6M as a Seed.

  • $1M - $10M

    SoHookd's revenue is estimated to be in the range of $1M - $10M

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