Insights

Niche Wellness Focus SoHookd specializes exclusively in wellness-related gifts and rewards, making it a prime partner for organizations aiming to promote health, self-care, and fitness initiatives among their employees or clients.

Diverse Product Offering With over 200 wellness experiences and products across categories like mental wellness, fitness, and lifestyle, SoHookd provides flexible and customizable reward options that can appeal to a broad customer base.

Convenient Digital Platform The company's online marketplace facilitates easy redemption of rewards, including unique digital gift cards, offering current and prospective clients a seamless experience that encourages higher engagement.

Growth Potential Backed by significant investors and generating revenues between 1 and 10 million dollars, SoHookd has opportunities to expand its client base by targeting corporate wellness programs and employee engagement initiatives.

Mechanisms for Engagement The recent launch of Branded Gift Cards enhances brand visibility and customization options, which can attract businesses seeking personalized rewards solutions to strengthen loyalty and morale.

SoHookd Tech Stack

SoHookd uses 8 technology products and services including LinkedIn Ads, Fullstory, cdnjs, and more. Explore SoHookd's tech stack below.

  • LinkedIn Ads
    Advertising
  • Fullstory
    Analytics
  • cdnjs
    Content Delivery Network
  • Squarespace
    Content Management System
  • Webpack
    Development
  • HubSpot
    Marketing Automation
  • Priority Hints
    Performance
  • Node.js
    Programming Languages

SoHookd's Email Address Formats

SoHookd uses at least 1 format(s):
SoHookd Email FormatsExamplePercentage
First@sohookd.comJohn@sohookd.com
42%
FirstLast@sohookd.comJohnDoe@sohookd.com
8%
First@sohookd.comJohn@sohookd.com
42%
FirstLast@sohookd.comJohnDoe@sohookd.com
8%

Frequently Asked Questions

Where is SoHookd's headquarters located?

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SoHookd's main headquarters is located at 740 15th St NW, 8th floor Washington, District of Columbia 20005, US. The company has employees across 2 continents, including North AmericaAsia.

What is SoHookd's official website and social media links?

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SoHookd's official website is sohookd.com and has social profiles on LinkedInCrunchbase.

What is SoHookd's NAICS code?

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SoHookd's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does SoHookd have currently?

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As of October 2025, SoHookd has approximately 13 employees across 2 continents, including North AmericaAsia. Key team members include Ceo & Founder: B. W. W.Chief Technology Officer: S. M.Chief Marketing Officer: S. P.. Explore SoHookd's employee directory with LeadIQ.

What industry does SoHookd belong to?

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SoHookd operates in the Wellness and Fitness Services industry.

What technology does SoHookd use?

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SoHookd's tech stack includes LinkedIn AdsFullstorycdnjsSquarespaceWebpackHubSpotPriority HintsNode.js.

What is SoHookd's email format?

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SoHookd's email format typically follows the pattern of First@sohookd.com. Find more SoHookd email formats with LeadIQ.

How much funding has SoHookd raised to date?

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As of October 2025, SoHookd has raised $1.6M in funding. The last funding round occurred on Dec 14, 2022 for $1.6M.

When was SoHookd founded?

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SoHookd was founded in 2017.

SoHookd

Wellness and Fitness ServicesUnited States11-50 Employees

SoHookd is a gifts and rewards platform filled with covetable wellness experiences and products.  We partner with organizations to offer unique and meaningful rewards for their customers, members, and employees. SoHookd is the only gifts and rewards provider focused exclusively on wellness categories – healthy food, mental wellness, self-care, fitness, athletic apparel, and wellness tech.

The SoHookd marketplace features a growing mix of national and local brands, including SunBasket, Spa Week, 305 Fitness, Athleta and many more. Our 200+ product and experiences are available at a wide variety of price points and range from fitness classes and at-home facials to massages and lifestyle coaching. Many of these offerings can be enjoyed in the comfort of home – making SoHookd convenient to redeem and enjoy. 

We are proud to be backed by Morgan Stanley and Jumpstart Foundry HealthCare Fund.

Section iconCompany Overview

Headquarters
740 15th St NW, 8th floor Washington, District of Columbia 20005, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1.6M

    SoHookd has raised a total of $1.6M of funding over 4 rounds. Their latest funding round was raised on Dec 14, 2022 in the amount of $1.6M.

  • $1M$10M

    SoHookd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.6M

    SoHookd has raised a total of $1.6M of funding over 4 rounds. Their latest funding round was raised on Dec 14, 2022 in the amount of $1.6M.

  • $1M$10M

    SoHookd's revenue is estimated to be in the range of $1M$10M

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