Exclusive dealer Solar Trek is the exclusive Heliocol dealer in multiple Florida counties, presenting a compelling upsell to existing pool owners and accredited installers seeking trusted solar heating solutions with differentiated access.

Energy savings Offer targeted ROI-focused conversations around Smartcool Green Technology claiming around 20% reduction in heating and cooling electricity costs, appealing to price-conscious customers and energy-conscious buyers.

Self-pay solar Promote solar hot water installations with a recovery period of roughly two years, creating a strong value proposition for homeowners and property managers seeking rapid payback and long-term utility savings.

Growth potential With a lean team and multi-state dealer presence, there is an opportunity to scale via partnerships, cross-sell solar pool heating with solar hot water, and expand into adjacent markets or new counties.

Digital readiness Leverage familiar tech stack (AWS, Google Cloud, WordPress, analytics) to fuel lead generation, attribution, and CRM integration, enabling tighter sales funnels, retargeting, and performance tracking for BD campaigns.