Gig economy niche Target Solo as a platform provider solving earnings certainty and professional stability for gig workers; position as a strategic partner helping workers optimize time and access a full suite of services tailored to gig work.

SMB tech focus Leverage Solo’s tech orientation and cloud usage (AWS, CDN, Ruby) to propose integration services, data analytics capabilities, or API partnerships that enhance platform performance, user engagement, and scalability.

Expansion potential Given a lean team (11-50 employees) and revenue in the low millions, pursue pilot programs or co-marketing arrangements with complementary platforms to accelerate user acquisition and cross-sell services to gig workers.

Data & analytics Offer analytics, tracking, and optimization solutions (e.g., performance dashboards, earnings insights, time optimization) that align with Solo’s goal of improving earnings stability and time utilization for workers.

Strategic partnerships Position as a partner for payments, payroll, and benefits providers to create a seamless, end-to-end worker experience, enabling Solo to expand services and improve retention across the gig workforce.