Insights

Expansion Opportunity SoLow aims to grow to 100 stores within five years internationally, presenting a clear sales opportunity for suppliers and service partners in expanding retail formats, store fixtures, and localization services that support multi-site rollout.

Omni-channel Growth With a growing webshop and tech stack including WooCommerce and payment platforms, there is potential for third-party logistics, digital marketing tools, and e-commerce enablement services to optimize online revenue and cross-channel promotions.

Sustainability Focus Ambitious sustainability goals aligned with rapid expansion create demand for eco-friendly packaging, sustainable merchandising, and energy efficiency solutions to support store openings and ongoing operations.

Private Equity Backing Ownership by Vendis Capital signals access to strategic growth initiatives; potential for partnerships in financing, franchise-style models, and scalable operations consulting to accelerate market penetration.

Diverse Product Range A broad assortment of over 20,000 items across party, home, toys, tools, gifts, and fashion accessories suggests opportunities for vendor partnerships, category management insights, and targeted promotional campaigns to drive basket size.

Similar companies to SoLow

SoLow Tech Stack

SoLow uses 8 technology products and services including WordPress, CookieYes, WooCommerce, and more. Explore SoLow's tech stack below.

SoLow's Email Address Formats

SoLow uses at least 4 email formats:
SoLow Email FormatsExamplePercentage
F.Last@solow.nlJ.Doe@solow.nl
76%
First.Last@solow.nlJohn.Doe@solow.nl
15%
Last.First@solow.nlDoe.John@solow.nl
6%
First.Middle.Last@solow.nlJohn.Michael.Doe@solow.nl
3%

Frequently Asked Questions

What is SoLow's stock symbol?

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SoLow is a publicly traded company; the company's stock symbol is SOLOW.

What is SoLow's official website and social media links?

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SoLow's official website is solow.nl and has social profiles on LinkedIn.

How much revenue does SoLow generate?

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As of October 2026, SoLow's annual revenue is estimated to be $1M - $10M.

What is SoLow's NAICS code?

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SoLow's NAICS code is 44-45 - Retail Trade.

How many employees does SoLow have currently?

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As of October 2026, SoLow has approximately 290 employees across 4 continents, including Europe, North America and South America. Key team members include Ceo Algemeen Directeur: G. B., Ceo: D. H. S. and Chief Operating Officer: M. J. Explore SoLow's employee directory with LeadIQ.

What industry does SoLow belong to?

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SoLow operates in the Retail industry.

What technology does SoLow use?

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SoLow's tech stack includes WordPress, CookieYes, WooCommerce, Mailgun, Microsoft 365, OpenAI, Google Pay and Piwik PRO Core.

What is SoLow's email format?

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SoLow's email format typically follows the pattern of F.Last@solow.nl. Find more SoLow email formats with LeadIQ.

When was SoLow founded?

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SoLow was founded in 2003.
SoLow logo

SoLow

RetailGelderland, Netherlands201-500 Employees

SoLow is a Dutch retail chain offering a broad and frequently refreshed range of more than 20,000 items across categories such as party supplies, household goods, toys, tools, gifts, and fashion accessories. The company operates a store network focused on creating an engaging shopping experience, supported by a centralized service office and distribution center in Culemborg, Gelderland. Its customer base spans the Netherlands and Belgium, with a business model aimed at delivering low prices through a high-volume, value-oriented assortment. Based in Gelderland, SoLow occupies a position in the discount and bargain retail segment, emphasizing an informal, entrepreneurial culture and ongoing expansion, including plans for international growth to 100 stores within five years. A notable recent development is the acquisition of SoLow by Vendis Capital at the end of 2020, reflecting a strategic push toward scale and increased online presence while sustaining a family-like workplace environment.

Section iconCompany Overview

Website
solow.nl
Stock Symbol
SOLOW
NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    SoLow's revenue is estimated to be in the range of $1M - $10M

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