Niche Language Market With a focus on selling books in English and Turkish, Somerset International Inc has the opportunity to expand its multilingual offerings and targeted marketing strategies to attract diverse customer segments interested in international literature.

Digital Platform Utilization Leveraging its existing tech stack such as Shopify Chat, Shop Pay, and Google Tag Manager positions the company to enhance customer engagement and streamline online sales, creating upselling and personalized marketing opportunities.

Growth Potential Operating with a small team indicates agility and potential for targeted growth initiatives, especially by expanding product categories, increasing marketing efforts, or forming partnerships with international publishers to boost revenue.

Market Expansion Compared to larger competitors like ThriftBooks and Waterstones, Somerset can explore niche markets or specialized book categories to differentiate itself and capture loyal customer segments interested in multilingual and international titles.

International Publisher Relations Serving as an outlet for major international publishers provides opportunities to strengthen supply chain relationships, negotiate exclusive deals, and leverage publisher networks for marketing collaborations to increase sales volume.