Community Engagement Soo Co-op Credit Union’s recent initiatives, such as launching Rukun Negara Clubs and receiving the 2025 Best of the Best award, demonstrate a strong commitment to community involvement and customer experience, providing opportunities to offer tailored financial products and loyalty programs.

Growing Membership Base With a membership base that spans residents, real estate owners, and community members across Michigan, there is potential to expand product offerings such as real estate loans, small business financing, and digital banking services aimed at local needs.

Recognition and Trust The recent awards and positive community recognition position Soo Co-op as a reputable brand in the Michigan financial landscape, making it a promising partner for scalable technology solutions, customer engagement platforms, or innovative financial tools.

Financial Opportunity Generating revenue between 10 to 25 million USD indicates room for upselling advanced financial management technology, fraud prevention solutions, or targeted marketing campaigns to help increase deposits, loans, and member retention.

Digital Presence Utilizing a tech stack that includes Google Analytics and social media platforms suggests an emphasis on digital outreach; offering comprehensive digital marketing or customer analytics tools could enhance Soo Co-op’s member acquisition and engagement strategies.