Large brand footprint Soona serves over 20,000 brands ranging from small businesses to 10-figure enterprises, indicating a broad market presence and potential for upsell to higher-tier packages or enterprise capabilities.

Rapid production The platform emphasizes lightning-fast workflow from booking to real-time approvals and 24-hour asset edits, suggesting opportunities to upsell premium speed, priority shoots, and guaranteed SLAs for time-sensitive campaigns.

Acquisition momentum Recent acquisition of Zerolens and continued Series A/B funding signal a growth trajectory and willingness to expand product offerings, presenting cross-sell opportunities into AI-driven virtual photography and enhanced studio capabilities.

End-to-end services Soona provides comprehensive in-house production services from photography and videography to UGC, PDP, styling, props, post-production, and design, enabling cross-sell of bundled creative packages for brands seeking one-stop content solutions.

Technology stack breadth Utilization of platforms and tools across Fastly, CMSs (Squarespace, WordPress), hosting, and AI studio products indicates receptive customers for tech-enabled enhancements, integrations, and analytics-driven content optimization offerings.