Sorenson Media Employee Directory
IT Services and IT ConsultingUtah, United States11-50 Employees
Sorenson Media, founded in 1995, is an IT services and consulting firm focused on the television industry. It aims to merge linear TV scale with digital data to enable addressable television advertising, delivering household-level addressability via internet-connected devices. Its technology provides networks, broadcasters and advertisers with tools to enable, enhance, and improve the TV ad viewing experience. The company is based in Draper, Utah, and operates as a small to mid-sized enterprise. A notable recent development is the 2020 launch of Sorenson Squeeze Premium, a server-oriented version of its encoding software. In 2018, Nielsen acquired Sorenson Media, placing its addressable TV technology within a broader measurement and data ecosystem.