Cybersecurity Education SOS Support offers a free download of their Cybersecurity Essentials guide for business owners, indicating an opportunity to cross-sell comprehensive cybersecurity solutions and advanced threat detection services to small and medium enterprises seeking to strengthen their security posture.

Small Business Focus With a team size of 11 to 50 employees and dedicated services supporting small and medium businesses, there is potential to introduce scalable IT management packages, cloud optimization, and customized cybersecurity plans tailored to the needs of growing SMBs.

Recent Cyberattack Trends Facing an unexpected wave of cyberattacks from various parts of the world, SOS Support demonstrates a need for enhanced proactive security measures and incident response services, presenting a clear sales opportunity for advanced cybersecurity and threat mitigation solutions.

Industry Positioning Operating within the competitive IT support landscape alongside firms like Nerds On Site and Support.com, SOS Support can benefit from offering differentiated value-added services such as network assessments, security audits, and ongoing IT consulting to attract and retain SMB clients.

Digital Presence & Engagement Their active online initiatives, including launching methods like SLAM and publishing educational content, suggest potential for expanding digital marketing efforts, targeted lead generation, and content-driven sales strategies to increase outreach to local businesses seeking IT and cybersecurity support.