Insights

Expansion Opportunities SoulCycle is actively expanding its physical footprint with new studio openings, such as the recent launch in Ponce. This presents opportunities to offer customized marketing, local partner collaborations, and exclusive product placements to enhance community engagement and increase brand visibility in new markets.

Brand Collaborations Recent partnerships with brands like Loop Earplugs and The Zero Proof indicate a growing openness to cross-promotional opportunities. Engaging in co-branded merchandise or experience-driven collaborations can help dollarize the brand's lifestyle appeal and attract diverse customer segments.

Merchandising Expansion SoulCycle's plans to develop its in-studio merchandising into a dedicated fashion arm signals a potential sales avenue for apparel, accessories, and lifestyle products, appealing to existing riders and attracting new audiences through fashion collaborations and exclusive collections.

Technology and Digital Engagement Utilizing a tech stack that includes iOS, Python, and data analytics tools, SoulCycle emphasizes a strong digital presence. There is an opportunity to leverage this infrastructure to upsell premium memberships, personalized fitness tech, or digital content subscriptions to deepen customer loyalty.

Corporate and Community Growth With a sizable workforce and a focus on human connection, SoulCycle's emphasis on community and employee engagement could be expanded through corporate wellness programs or curated corporate packages, opening lucrative channels for B2B sales and large group memberships.

SoulCycle Inc. Tech Stack

SoulCycle Inc. uses 8 technology products and services including GDPR, MySQL, Microsoft, and more. Explore SoulCycle Inc.'s tech stack below.

  • GDPR
    Certificates
  • MySQL
    Database
  • Microsoft
    Miscellaneous
  • iOS
    Programming Languages
  • Python
    Programming Languages
  • TypeScript
    Programming Languages
  • Datadog
    Real User Monitoring
  • reCAPTCHA
    Security

Media & News

SoulCycle Inc.'s Email Address Formats

SoulCycle Inc. uses at least 1 format(s):
SoulCycle Inc. Email FormatsExamplePercentage
First.Last@soul-cycle.comJohn.Doe@soul-cycle.com
93%
FirstLast@soul-cycle.comJohnDoe@soul-cycle.com
5%
First@soul-cycle.comJohn@soul-cycle.com
1%
First.Middle@soul-cycle.comJohn.Michael@soul-cycle.com
1%

Frequently Asked Questions

Where is SoulCycle Inc.'s headquarters located?

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SoulCycle Inc.'s main headquarters is located at 609 Greenwich Street New York, New York 10014 United States. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is SoulCycle Inc.'s phone number?

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You can contact SoulCycle Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SoulCycle Inc.'s official website and social media links?

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SoulCycle Inc.'s official website is soul-cycle.com and has social profiles on LinkedIn.

What is SoulCycle Inc.'s SIC code NAICS code?

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SoulCycle Inc.'s SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does SoulCycle Inc. have currently?

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As of April 2026, SoulCycle Inc. has approximately 964 employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Ceo: E. W.Chief Executive Officer: E. W.President: W. K.. Explore SoulCycle Inc.'s employee directory with LeadIQ.

What industry does SoulCycle Inc. belong to?

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SoulCycle Inc. operates in the Wellness and Fitness Services industry.

What technology does SoulCycle Inc. use?

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SoulCycle Inc.'s tech stack includes GDPRMySQLMicrosoftiOSPythonTypeScriptDatadogreCAPTCHA.

What is SoulCycle Inc.'s email format?

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SoulCycle Inc.'s email format typically follows the pattern of First.Last@soul-cycle.com. Find more SoulCycle Inc. email formats with LeadIQ.

When was SoulCycle Inc. founded?

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SoulCycle Inc. was founded in 2006.

SoulCycle Inc.

Wellness and Fitness ServicesNew York, United States501-1000 Employees

In 2006, we had an idea. A vision to create a workout experience that is as effective as it is exuberant, that brings together a community and pushes its members to discover –– or rediscover –– their best selves. It’s fun. It’s meaningful. It’s inspiring. It’s SoulCycle.

It’s a great workout, with an even greater purpose. SoulCycle is a science for some, a sanctuary for most, and a safe harbor for all. Our one-of-a-kind instructors guide our community through a transformative fitness experience that is designed to benefit the mind, the body, and the soul –– and that doesn’t end when the music stops.

The bikes are stationary, the momentum anything but. We think big, talk big, and take big strides –– pushing the envelope, as well as the pedals, on what is possible. And as our operations continue to grow and expand, we remain as committed to the health and happiness of each employee and each rider as we’ve ever been. 

Our employees are the heart and Soul of our company.  From our studios to our headquarters, SoulCycle is grounded in hospitality, in honesty, in human connection. We bring people together, lift people up, and celebrate people for who they are. Our continued success starts with every employee: their voice, their energy, their creativity, their power, their Soul. 

Grow your Soul with us!

Section iconCompany Overview

Headquarters
609 Greenwich Street New York, New York 10014 United States
Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2006
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    SoulCycle Inc.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    SoulCycle Inc.'s revenue is estimated to be in the range of $250M$500M

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