SoulKu Employee Directory
Retail Apparel and FashionNorth Carolina, United States11-50 Employees
SoulKu is a small jewelry brand in the retail apparel and fashion sector, based in Asheville, North Carolina. The company designs and handcrafts gemstone jewelry, with each piece carrying an inspirational message of love and encouragement. The items are made by stay-at-home moms, reflecting a community-driven approach to production. SoulKu emphasizes celebrating life’s seasons and occasions through accessories that carry personal meaning rather than simply adornment. As a mother-owned business, SoulKu targets customers who value handmade jewelry with a motivational or sentimental dimension. Its products are positioned for consumers seeking meaningful, message-bearing pieces within the fashion jewelry space. The company operates on the smaller end of the industry, while continuing to participate in the broader market for wearable gemstone jewelry. A December 2022 report notes cybersecurity concerns related to SoulKu, highlighting a recent development in its business context.