Niche Market Focus Source Communications specializes in providing strategic consulting and media relations services to diverse clients such as investment firms, universities, non-profits, and labor unions, presenting opportunities to tailor services for specialized sectors.

Reputation Management Expertise Their strong emphasis on crisis and reputation management positions them as a key partner for organizations seeking to enhance or repair public perception, creating potential for sale of brand safeguarding solutions.

Media Relationships Leveraging their unique media connections, Source Communications can be targeted for advanced media monitoring, press outreach tools, and relationship-building platforms to boost client engagement.

Technology Integration Utilizing a mix of contemporary web technologies like Bootstrap, jQuery, and media libraries, potential sales could include digital marketing tools, website development, and tech support services for enhanced online presence.

Growth Opportunities Although currently small with 11-50 employees, the company's focus on strategic consulting for public relations indicates potential for expansion into new markets, tech solutions, or integrated communication platforms.