Local remodeling specialist Target: Murfreesboro and Rutherford County homeowners seeking kitchen, bath, and general remodeling. Leverage established local presence since 1998 and a showroom opened in 2013 to position as a trusted partner for high-quality renovation projects.

Proximity sales Opportunity to upsell full-service remodel packages to existing residential clients within a short radius by highlighting turnkey solutions from design through completion, aided by a dedicated showroom experience.

Midmarket focus Revenue range suggests mid-market project opportunities. Prioritize mid-sized renovations and design-build proposals that balance quality with cost, appealing to homeowners upgrading homes rather than large-scale commercial work.

Digital engagement Current tech stack includes Google Ads tracking and a web presence. Use targeted digital campaigns to capture inquiries for kitchen, bath, and whole-home renovations, and retarget site visitors with showroom promotions.

Growth potential With a small team, there is room to scale by partnering with suppliers and subcontractors. Explore referral programs and bundled services to increase project win rates while maintaining customer satisfaction.