Strong Craft Community With nearly 900 craftspeople across multiple southeastern states, Southern Highland Craft Guild represents a substantial customer base for artisanal supplies, tools, and educational resources.

Educational Engagement The organization’s extensive educational programming and community events create opportunities to offer craft supplies, workshops, and promotional collaborations that resonate with craft enthusiasts and learners.

Retail Expansion Potential Operating four craft shops and hosting annual expos indicates active retail channels and event-based sales opportunities for craft materials and related products.

Targeted Regional Focus Serving the Appalachian and southeastern craft economy suggests regional marketing efforts and localized product offerings could effectively reach the organization’s broad network of artisans.

Brand Loyalty & Legacy As a historic organization rooted in a legacy dating back to 1930, there is potential to develop co-branded initiatives or exclusive product lines that leverage its strong reputation in the craft community.