Prestige & Events Target high-net-worth members and corporate sponsors by positioning Southern Hills as a premier destination for nationally televised championships and elite private events, leveraging its history of hosting major PGA Championships to secure high-margin partnerships and sponsorships.

Exclusive Amenities Offer bundled corporate memberships and guest access packages that showcase the club’s two golf courses, tennis facilities, pools, and fitness center to attract business executives seeking comprehensive lifestyle experiences and private networking opportunities.

Legacy & Trust Leverage the club’s long-standing heritage and community philanthropy in sales outreach to Fortune 500 teams and local businesses, highlighting stability, tradition, and exclusive member experiences to differentiate from newer or less established clubs.

Event & Catering Propose turnkey event solutions for executive retreats, charity galas, and family-oriented celebrations, combining fine dining, sports facilities, and private event spaces to upsell premium catering, décor, and concierge services.

Partnership Opportunities Explore partnerships with regional sports organizations, golf equipment brands, and travel or hospitality providers to create co-branded experiences and sponsorships, driving ancillary revenue streams and enhanced member value.