Insights

Boutique footprint Small team with wholesale reach through 250+ specialty men’s retailers nationwide and direct online channels, indicating opportunities to expand distribution with regional retailers or boutique concepts and optimize DTC growth.

Heritage premium Heritage and handcrafted design focus a premium positioning around silk neckwear and coordinated men’s accessories, suggesting upsell opportunities for bundled collections, limited editions, and cross-sell with formalwear or Southern lifestyle brands.

Product expansion Brand already diversified beyond ties into boxes, belts, hats, oxfords, polos, golf attire, and shorts, signaling potential for broader assortments with retailers that target southern gentleman lifestyle and seasonal collections.

Digital readiness Tech stack includes Shopify, WooCommerce, Klaviyo, and omnichannel payment options, presenting opportunities to leverage targeted email campaigns, retargeting, and more seamless online-to-offline sales integration.

Growth signals Revenue in the low to mid seven figures with a lean team, indicating room for scaled partnerships, wholesale program optimization, and strategic investments to accelerate top-line growth while maintaining premium positioning.

Similar companies to Southern Proper

Southern Proper Tech Stack

Southern Proper uses 8 technology products and services including AdRoll, WordPress, Shopify, and more. Explore Southern Proper's tech stack below.

Southern Proper's Email Address Formats

Southern Proper uses at least 1 email format:
Southern Proper Email FormatsExamplePercentage
First@southernproper.comJohn@southernproper.com
100%

Frequently Asked Questions

What is Southern Proper's official website and social media links?

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Southern Proper's official website is southernproper.com and has social profiles on LinkedIn.

How much revenue does Southern Proper generate?

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As of August 2026, Southern Proper's annual revenue is estimated to be $1M - $10M.

What is Southern Proper's NAICS code?

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Southern Proper's NAICS code is 44-45 - Retail Trade.

How many employees does Southern Proper have currently?

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As of August 2026, Southern Proper has approximately 8 employees across 1 continents, including North America. Key team members include Co Owner: E. H., Manager Partner: M. D. and Beverage Director: K. G. Explore Southern Proper's employee directory with LeadIQ.

What industry does Southern Proper belong to?

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Southern Proper operates in the Retail industry.

What technology does Southern Proper use?

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Southern Proper's tech stack includes AdRoll, WordPress, Shopify, WooCommerce, Klaviyo, Apple Pay, PayPal and Venmo.

What is Southern Proper's email format?

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Southern Proper's email format typically follows the pattern of First@southernproper.com. Find more Southern Proper email formats with LeadIQ.

When was Southern Proper founded?

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Southern Proper was founded in 2005.
Southern Proper logo

Southern Proper

RetailGeorgia, United States2-10 Employees

Southern Proper is a retailer focused on men's apparel with a Southern heritage influence. Its core offerings center on neckwear and related accessories, featuring hand-drawn designs on silk fabrics produced in the South. The company was founded in late 2005 in Atlanta by Emilie Claire Howard and Reagan Hardy Howell, and it is led by Mrs. Howard as it broadens its scope beyond neckwear. The brand distributes through more than 250 specialty men's shops nationwide and online, and has expanded to include a broader range of men's clothing such as boxers, belts, hats, oxfords, polos, golf attire, and shorts. Southern Proper is based in Atlanta, Georgia, operating in the retail sector with a relatively small team.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Southern Proper's revenue is estimated to be in the range of $1M - $10M

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