Insights

Boutique scale Small team with limited headcount but growing product range across multiple apparel categories presents upsell and cross-sell opportunities within existing wholesale channels and direct-to-consumer platforms.

Heritage branding Strong Southern heritage and handcrafted detailing align with niche fashion retailers seeking authentic premium menswear, enabling targeted partnerships with specialty stores and regional boutiques.

National retail reach Presence in over 250 specialty men’s shops nationwide indicates robust wholesale penetration; potential for expansion through additional regional distributors or e-commerce growth in underpenetrated markets.

Digital maturity Active tech stack including payment options and analytics suggests readiness for enhanced online merchandising, A/B testing, and data-driven marketing to optimize conversion and customer lifetime value.

Growth signals Revenue in the low to mid eight-figure range with a founder-led leadership transition offers collaboration opportunities in licensing, co-branding, or exclusive collections with complementary lifestyle brands.

Southern Proper Tech Stack

Southern Proper uses 8 technology products and services including Open Graph, Cloudflare, Apple Pay, and more. Explore Southern Proper's tech stack below.

  • Open Graph
    Content Management System
  • Cloudflare
    Content Management System
  • Apple Pay
    Payment Processing
  • Amazon Pay
    Payment Processing
  • Zip
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Google Search Console
    Web Analytics
  • Google Analytics
    Web Analytics

Southern Proper's Email Address Formats

Southern Proper uses at least 1 format(s):
Southern Proper Email FormatsExamplePercentage
First@southernproper.comJohn@southernproper.com
100%

Frequently Asked Questions

What is Southern Proper's official website and social media links?

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Southern Proper's official website is southernproper.com and has social profiles on LinkedIn.

How much revenue does Southern Proper generate?

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As of July 2026, Southern Proper's annual revenue is estimated to be $1M - $10M.

What is Southern Proper's NAICS code?

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Southern Proper's NAICS code is 44-45 - Retail Trade.

How many employees does Southern Proper have currently?

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As of July 2026, Southern Proper has approximately 8 employees across 1 continents, including North America. Key team members include Co Owner: E. H.Manager Partner: M. D.Beverage Director: K. G.. Explore Southern Proper's employee directory with LeadIQ.

What industry does Southern Proper belong to?

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Southern Proper operates in the Retail industry.

What technology does Southern Proper use?

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Southern Proper's tech stack includes Open GraphCloudflareApple PayAmazon PayZipGoogle Tag ManagerGoogle Search ConsoleGoogle Analytics.

What is Southern Proper's email format?

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Southern Proper's email format typically follows the pattern of First@southernproper.com. Find more Southern Proper email formats with LeadIQ.

When was Southern Proper founded?

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Southern Proper was founded in 2005.
Southern Proper logo

Southern Proper

RetailGeorgia, United States2-10 Employees

Southern Proper is a retailer focused on men's apparel with a Southern heritage influence. Its core offerings center on neckwear and related accessories, featuring hand-drawn designs on silk fabrics produced in the South. The company was founded in late 2005 in Atlanta by Emilie Claire Howard and Reagan Hardy Howell, and it is led by Mrs. Howard as it broadens its scope beyond neckwear. The brand distributes through more than 250 specialty men's shops nationwide and online, and has expanded to include a broader range of men's clothing such as boxers, belts, hats, oxfords, polos, golf attire, and shorts. Southern Proper is based in Atlanta, Georgia, operating in the retail sector with a relatively small team.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Southern Proper's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Southern Proper's revenue is estimated to be in the range of $1M - $10M

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