Expansion into Dallas Southern Tide recently expanded its offices to Dallas, Texas, showcasing a growing presence in new markets. This move provides an opportunity for sales teams to tap into the Dallas market and establish new customer relationships.

Collaboration with Lilly Pulitzer Partnering with Lilly Pulitzer for a recent collaboration opens up avenues for cross-promotion and attracting a broader customer base, especially during occasions like Father's Day. Sales teams can leverage this partnership to drive sales and increase brand visibility.

New Orlando Location Establishing a new location in Orlando signifies Southern Tide's interest in expanding its footprint in key locations. Sales professionals can explore this market to target potential customers looking for coastal-themed apparel, increasing sales opportunities.

Partnership with Recess Pickleball The partnership with Recess Pickleball, a coastal-inspired collection launch, presents a unique sales opportunity to tap into the growing pickleball market. Sales development representatives can capitalize on this collaboration to attract pickleball enthusiasts to the brand.

Launch of Side Chik The launch of Side Chik, a new product offering by Southern Tide, creates a fresh avenue for upselling and cross-selling to existing customers. Sales teams can capitalize on this new product to drive additional sales and increase customer engagement.