International Market Focus SUSTA specializes in assisting small southern U.S. food and agricultural exporters to expand into global markets, tapping into the fact that over 95 percent of the world's consumers are outside the U.S. This presents opportunities for businesses offering high-value food products looking to increase international sales.

Government-backed Funding As a nonprofit supported by the USDA's Foreign Agricultural Service and state agencies, SUSTA provides access to funding mechanisms and programs designed to facilitate international trade. Companies seeking financial support for export initiatives could benefit from aligning with SUSTA's initiatives.

Partnership Opportunities Recent collaborations with organizations like Feastglobal, state departments of agriculture, and industry associations suggest opportunities for joint ventures and partnership-driven initiatives that can expand market reach and improve trade facilitation efforts for member companies.

Trade Education & Support With initiatives like the Export Helpline and in-country seminars, SUSTA offers educational resources and expert support that can help companies improve their export strategies. Businesses interested in strategic market entry and trade compliance could leverage these programs for growth.

Regional Industry Engagement SUSTA’s strategic focus on industries such as pecans, sorghum, and dairy suggests targeted opportunities for suppliers and exporters within these sectors to connect with regional trade programs and government initiatives aimed at expanding their foreign market presence.