Targeted Customer Base Spa Parts Plus exclusively supplies to spa dealers, which presents an opportunity to strengthen partnerships and expand product offerings within the dealer network to increase market penetration.

Industry Engagement Participation in major industry events such as the International Pool Spa Patio Expo indicates active engagement with key industry stakeholders, offering avenues for networking and new sales opportunities.

Growth Potential With a revenue range of 10 to 25 million dollars and a relatively small team, there is significant potential for upselling premium products or new spa accessories to existing dealer clients to boost sales volume.

Technology Adoption Utilization of modern e-commerce technologies like Magento and ActiveCampaign enables personalized marketing and streamlined online sales processes, providing opportunities to enhance customer engagement and retention strategies.

Market Positioning Compared to similar companies with larger teams and revenues, Spa Parts Plus can position itself as a specialized, dealer-focused wholesaler, capitalizing on niche market opportunities and customer loyalty initiatives.