Strategic Acquisition Spafinder is owned by Blackhawk Network, a global fintech leader, presenting a path to cross-sell gift card, loyalty, and wellness experiences at scale through BHN's distribution channels and corporate partnerships.

Wellness Exchange Strong spa and wellness ecosystem with thousands of partner locations and retreats, offering multiple opportunities to upsell bundled experiences, memberships, and corporate wellness programs.

Gift Card Expansion Existing gift card distribution through retail and ecommerce channels creates opportunities to introduce new wellness-focused gift card products, seasonal campaigns, and incentive programs for clients and partners.

Tech & Analytics Utilize Spafinder’s tech stack and tracking capabilities (AdRoll, Criteo, Hotjar, LinkedIn Insight Tag, AWS, New Relic) to run targeted campaigns, measure engagement, and optimize ROI for beauty, spa, and wellness clients.

Content & Trends Leverage Spafinder’s 2023 spa and wellness trend analyses to pitch market intelligence services, trend-driven campaigns, and co-branded marketing collateral to brands seeking timely consumer insights.