Strong Community Engagement Spangler Subaru's ongoing partnerships with local charitable organizations such as the Leukemia & Lymphoma Society and AdoptAClassroom.org highlight their commitment to community involvement, offering opportunities for sponsorships, collaborative campaigns, and brand positioning within local support initiatives.

Recognition and Brand Trust Consistently recognized for outstanding customer satisfaction and awarded by Subaru of America, Spangler Subaru’s reputation for quality and service can be leveraged to upsell high-margin new and certified pre-owned vehicles to loyal customers.

Market Niche Focus With a small-sized team in a regional market, there is potential to expand local advertising efforts through digital channels such as Facebook Pixel and Varnish to attract more vehicle buyers from the Laurel Highlands area, maximizing targeted outreach.

Digital Presence Optimization Utilizing their current tech stack, including Vue.js and Adobe Tag Manager, offers opportunities to enhance website engagement and track customer interactions, ultimately generating more leads and appointment bookings for both new and used vehicles.

Potential Cross-Sell Opportunities Given their recognition by Kelley Blue Book and positioning as a trusted Subaru dealership, there is potential to develop consistent follow-up and cross-selling campaigns for accessories, service packages, and extended warranties to existing customers in their database.