Spark Cooperative

HospitalityFlorida, United States11-50 Employees

Founded in 2015, Spark Cooperative provides hospitality brands with software solutions through Spark Labs | GO by Spark and creative solutions through Spark Experience Design—two powerful offerings that can be used independently or together to drive measurable results. Today, we work with 20+ global brands across 100+ resorts and ships. 


Spark Labs | GO by Spark
GO by Spark is our proprietary software platform that unifies guest communication, experience discovery, and engagement across every communications channel. GO enables brands to guide guests earlier, simplify decision-making, and transform fragmented interactions into one seamless experience. By doing so, GO helps brands unlock the hidden revenue in every stay, turning experience discovery into increased participation, monetization, and long-term loyalty. 


Experience Design
Spark is a global consultancy specializing in innovative experience design strategies and frameworks for leading hospitality, travel, and cruise brands. We design end-to-end guest and member journeys, from master planning through operationalization, creating signature moments and experience ecosystems that elevate brand value, deepen emotional connection, and set new standards for guest engagement.

We help design your:
✓ Hospitality Blueprint & Experiential Masterplans
✓ Innovation Roadmaps
✓ Signature Moments & Experiences
✓ Revenue-Driven Guest Journeys
✓ Entertainment/Wellness Ecosystem & Programming
✓ Guest Engagement Program


Together, Spark Labs and Spark Experience Design connect strategy, creativity, and technology to help brands deliver better experiences and stronger business outcomes.

Our team spans the globe, but we come together often on-site and alongside our partners to bring experiences to life where they matter most.

If this sounds like the kind of partnership you’re looking for, let’s connect!

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