Acquisition Opportunity SparkOrange was acquired by Crowe in October 2021, signaling a shift in Salesforce capabilities and potential collaboration or expansion opportunities within Crowe’s global client base.

Salesforce Expertise Positioned as a Salesforce Silver Strategic Implementation Partner with focus on implementation, customization, automation and development to accelerate lead generation and revenue, suggesting cross-sell opportunities to clients needing Salesforce enhancements.

Geographic Footprint Headquartered in Syracuse, NY with national client reach; consider targeting Crowe’s Northeast and national accounts for Salesforce optimization, cloud migrations, and operational efficiency projects.

Scale & Growth Small team with revenue under one million, implying frequent SMB and mid-market deployments ripe for expansion or upgrade to higher-value Salesforce solutions and adjacent IT services.

Tech Stack Match Utilizes Salesforce Lightning, Pardot, Heroku, AWS, AdRoll, Google Tag Manager and WordPress; opportunities exist for integrated marketing automation, cloud hosting, analytics, and digital experience enhancements for similar clients.