Local residential focus Long-standing local residential pool builder and service provider in the Tri-city Area with in-house construction and maintenance, presenting multiple touchpoints for upsell from new builds to ongoing service contracts and seasonal maintenance.

Full-service offering Offers new inground and above-ground pool construction, service for openings/closings, maintenance, and a pool cleaning service, enabling cross-selling of seasonal services, chemicals, and bundled maintenance plans.

Warranty leverage Provides a full year warranty on labor, chemicals, and water post-completion, which can be used to build trust in premium service packages and justify higher-margin post-construction upsells.

Digital presence Active online footprint with WordPress, Shopify, Google Ads and conversion tracking, suggesting opportunities to optimize online lead capture, run targeted campaigns for service renewals, and promote maintenance subscriptions.

Revenue potential Current revenue range indicates a scalable, mid-sized business with room to grow through expanded service regions, maintenance contracts, and higher-margin add-ons like cleaning, water analysis, and chemical subscriptions.