Fundraising Momentum Strong revenue range and active fundraising events such as Polar Plunge and corporate partnerships (Tim Hortons, Ilitch Holdings) indicate ongoing donor engagement and collaboration opportunities to upsell premium sponsorships, digital fundraising platforms, and branded events.

Expanded Partnerships Longstanding collaboration with Ilitch Sports + Entertainment and recurring event participation highlight a receptive partner ecosystem. This suggests potential for expanded corporate partnership programs, employee engagement initiatives, and co-branded campaigns.

Athlete Engagement Participation in World Games Turin 2025 and year-round athlete development signals a focus on visibility and success stories. Leverage this for high-impact donor storytelling, sponsorship for athlete development programs, and branded showcases at events.

Tech & Analytics Active tech stack including AWS, Drupal, Google Analytics, New Relic, and Web Vitals indicates sophistication in digital operations. Potential for enhanced donor journey optimization, personalized outreach, and analytics-driven fundraising campaigns.

Regional Growth Revenue range aligns with mid-to-large regional competitions and multiple state chapters. Identify expansion and cross-sell opportunities with local and regional sponsors, technology upgrades for event management, and scalable fundraising solutions across Michigan.