Corporate Partnerships SOMI already collaborates with Ilitch Holdings and Tim Hortons, showing appetite for year-round sponsorship and cause marketing. There is a clear opportunity to expand sponsorship tiers, co-branded fundraising events, and employee engagement activations with Michigan businesses.

Fundraising Events Successful Polar Plunge events demonstrate strong donor and community engagement; propose services to optimize event management, sponsorship activation, digital donations, and post event impact reporting to drive higher participation and revenue.

Athlete Storytelling Participation in international events and awards highlights compelling athlete stories that can attract sponsors; offer media production, content distribution, and athlete ambassador programs to boost brand awareness and fundraising.

Digital Optimization The current tech stack indicates digital readiness; recommend upgraded donor CRM, segmentation, automated marketing, and analytics dashboards to improve donor retention, gift size, and campaign ROI.

Michigan Focus Based in Michigan with regional programming potential, explore partnerships with local employers, health networks, and community organizations to widen reach, diversify funding, and scale programs across the state.