Strong Industry Recognition Viant has received multiple awards including Best Demand Side Platform and AI Innovation honors, highlighting its leadership in AI-powered advertising. This recognition positions Viant as a trusted partner for brands seeking innovative programmatic solutions, creating sales opportunities in enterprise and mid-market segments.

Strategic Partnerships Recent integrations with iHeartMedia and Triton Digital expand Viant’s reach into podcast, streaming, and broadcast radio markets. These collaborations indicate a focus on consolidated cross-channel advertising solutions, opening avenues to agencies and brands investing heavily in audio and connected TV advertising channels.

Technology Leadership Viant’s award-winning AI platform and CTV advertising capabilities demonstrate advanced technology adoption, making it attractive to prospects wanting next-generation media planning and measurement tools. Business development efforts can leverage this tech differentiation to target digital marketing agencies and brands investing in innovative solutions.

Market Positioning With a revenue range of 10 to 25 million and a strong focus on programmatic and people-based advertising, Viant is well-positioned to capture mid-market clients seeking scalable, data-driven media strategies. This provides a sales opportunity to scale solutions among growing brands and agencies focusing on digital transformation.

Potential Customer Segments Viant’s existing client diversification, including being chosen by AdTegral, reveals an openness to custom and performance-driven media solutions. Sales teams can target entertainment, streaming, and digital-first brands looking for advanced attribution and AI-powered ad platforms to improve campaign ROI.