Strategic Partnerships Viant is expanding its relationships with major brands and ad tech partners, including Marriott and platforms like FreeWheel and LiveRamp, signaling growth opportunities for joint marketing initiatives and data activation services.

CTV and Premium Inventory Recent product expansions to direct access and supply path optimization for CTV publishers indicate heightened demand for cost-efficient, direct paths to premium CTV inventory, presenting upsell opportunities around programmatic guaranteed and private marketplace deals.

Performance Momentum Viant surpassed quarterly revenue expectations and added a new independent board member, highlighting strong financial health and growth trajectory that could support scaled enterprise deals and higher-value service offerings.

Workplace Excellence Multiple recognitions as a great place to work and a Fortune Best Workplace signal a stable, high-performing culture—useful for attracting enterprise clients seeking reliable partners and for recruiting senior client-facing teams to support strategic accounts.

Data-Driven Advertising With a focus on people-based advertising and partnerships that leverage customer data, there are opportunities to propose advanced data-driven targeting, measurement, and cross-channel activation for marketers seeking higher ROI and better audience insights.