Customer Base Expansion Spectrum's affiliation with CFI Workspace provides an opportunity to tap into a broader customer base through cross-marketing and leveraging the combined brand strength.

Competitor Analysis By benchmarking against competitors like Herman Miller and Steelcase, Spectrum can identify strategies for differentiation and target key market gaps to gain a competitive edge.

Tech Integration Strategy Utilizing advanced tech stack components like Facebook Pixel and Hotjar can allow Spectrum to enhance customer engagement, analyze user behavior, and optimize their online presence for increased sales.

Revenue Growth Potential With a revenue range of $10M - 50M and room for funding opportunities, Spectrum has the potential to scale operations, invest in innovation, and drive growth in the competitive furniture manufacturing market.

Strategic Partnerships Forming strategic partnerships with companies like Haworth or Humanscale can provide Spectrum access to new markets, distribution channels, and collaborative opportunities to drive sales expansion.