Cross Channel Advertising SPEED SPORT maintains a diversified media footprint across a monthly magazine, a leading motorsports website, TV and video features, and an online store, enabling advertisers to reach fans across print, digital, and video channels. The recent launch of Speed Sport 1 and the FAST channel, plus ongoing partnerships, expand broadcast reach and offer bundled sponsorship opportunities across multiple platforms. Their ad tech stack including AdRoll and Adobe Audience Manager supports targeted, measurable campaigns.

Broadcast Partnerships IHRA Entertainment LLC entered a partnership with SPEED SPORT in 2026, with a broadcast schedule for the IHRA Outlaw Nitro Series, signaling stronger alignment with live racing properties. This creates opportunities for content licensing, event sponsorships, and integrated advertising across IHRA events and SPEED SPORT channels. The combination of a long standing motorsports audience and new broadcast distribution enhances sponsor reach.

Data Driven Reach With a tech stack that includes AdRoll, Adobe Audience Manager, and Akamai, SPEED SPORT can offer programmatic and data driven advertising solutions, including audience segments tailored to motorsports enthusiasts. The cross channel data capabilities enable measurement and optimization for advertisers across print, web, and video properties. This positions SPEED SPORT as a value add partner for brands seeking accountable ad spend in a niche but highly engaged audience.

Event Sponsorships Strategic partnerships such as Liverc collaboration in 2023 and the appointment of notable industry leaders as executives and on air talent indicate a pipeline for branded content and event sponsorships. SPEED SPORT supports original programming and features that can be co branded with sponsors on magazine, video, and TV platforms. These channels provide opportunities for naming rights, series sponsorships, and promotional tie ins around live or on demand content.

Merchandise Partnerships SPEED SPORT operates an online store complementing its media properties, creating a direct to consumer channel for branded merchandise and partner products. This provides an additional sales channel for sponsors to co brand or bundle with ad packages and magazine subscriptions. The combination of subscriptions, store sales, and multi format content creates multiple revenue streams attractive to advertisers and partners.