Strategic partnerships Leverage SPEED SPORT’s existing roles and leadership—CEO Joe Tripp, President Ralph Sheheen, and veteran industry connections—to co-create sponsored content, branded programs, and cross-promotional opportunities with automotive brands, track operators, and racing teams.

Multi-platform reach Engage SPEED SPORT’s diversified channels—monthly magazine, motorsports website, TV and web video features, and FAST/Speed Sport 1 channels—to offer integrated ad packages, program sponsorships, and cross-channel audience retargeting for sponsors seeking broad visibility.

Audience monetization Target sponsors with SPEED SPORT’s niche motorsports audience (short-track and global motorsport fans) and the expanding digital audience, proposing programmatic advertising, native content, and premium video placements tied to race events and features.

Technology stack Utilize SPEED SPORT’s tech stack (WordPress, HubSpot, Google AdSense, AdRoll, OneTrust, Shopify, Azure, Piwik) to propose data-driven marketing solutions, CRM-driven lead nurturing, e-commerce promotional placements, and privacy-compliant ad campaigns.

Event and media opportunities Capitalize on recent partnerships and industry presence, such as IHRA collaboration and trade show participation, by offering event sponsorships, broadcast-rights co-marketing, and targeted activations at racing expos and industry conferences.