Strategic Partnerships Speedway Motors actively partners with racing organizations and sponsors events (Goodguys, Interstate Batteries High Limit Racing) to expand brand reach and co-market automotive parts and racing products, presenting opportunities to propose joint promotional campaigns, sponsorship packages, and co-branded product lines.

Racing Engine Expansion The 2025 launch of an IMCA Modified Spec Racing Engine indicates ongoing product development and a push into race-specific propulsion, creating cross-sell opportunities for performance parts, cooling, and maintenance packages to race teams and aftermarket shops.

Loyalty Program Advantage The 2024 loyalty program rollout offers a ready-made channel for customer retention initiatives, allowing sales to upsell through tiered perks, targeted promotions, and data-driven campaigns aimed at high-value hobbyists and pro racers.

New Facility Growth Expansion to a larger 77,000 sq ft manufacturing facility in Lincoln signals increased capacity and potential for faster fulfillment; use this to position supply assurances, volume discounts, and scalable MRO parts bundles for race teams and distributors.

Multi-Channel Reach With a diversified tech stack including Google Ads, SEMrush, iCIMS, and automation tools (Email Service, ADP), Speedway Motors maintains broad digital reach and strong recruitment, offering sales moments around new product launches, distributor onboarding, and B2B partnerships leveraging digital marketing programs.