Insights

Large SKU Catalog CARiD boasts nearly 17 million SKUs spanning aftermarket, OEM, and private-label brands, presenting a wide cross-sell and upsell opportunity for related automotive accessories, maintenance products, and performance parts.

Maintenance Expansion The launch of a dedicated Maintenance section in New Jersey signals a strategic push into routine upkeep parts, creating a targeted area for replenishment campaigns, subscription-style promos, and bundled maintenance kits.

Content-Driven Engagement With the CARiD Drive content hub delivering build inspiration and expert reviews, there is a path to monetization through sponsored content, affiliate partnerships, and enhanced product recommendations tied to consumer purchase intent.

Strong Funding Backing Recent funding of 35 million combined with a scalable digital commerce platform suggests capacity for growth initiatives, partner programs, and technology-driven lead generation to expand market share against larger retailers.

Strategic Partnerships Existing integrations such as with RECARO Automotive indicate receptivity to brand partnerships; there is an opportunity to formalize co-marketing, exclusive launches, and cross-promotion with complementary manufacturers and accessory brands.

Similar companies to CARiD

CARiD Tech Stack

CARiD uses 8 technology products and services including Optimizely, Criteo, Google AdSense, and more. Explore CARiD's tech stack below.

CARiD's Email Address Formats

CARiD uses at least 7 email formats:
CARiD Email FormatsExamplePercentage
First.Last@carid.comJohn.Doe@carid.com
86%
First@carid.comJohn@carid.com
10%
Last@carid.comDoe@carid.com
4%
First.Last@partsidinc.comJohn.Doe@partsidinc.com
71%
FLast@partsidinc.comJDoe@partsidinc.com
21%
F_Last@partsidinc.comJ_Doe@partsidinc.com
4%
Last_First@partsidinc.comDoe_John@partsidinc.com
4%

Frequently Asked Questions

What is CARiD's official website and social media links?

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CARiD's official website is carid.com and has social profiles on LinkedIn.

How much revenue does CARiD generate?

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As of October 2026, CARiD's annual revenue is estimated to be $10M - $25M.

What is CARiD's SIC code and NAICS code?

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CARiD's SIC code is 5731 - Radio, Television, and Consumer Electronics Stores and NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does CARiD have currently?

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As of October 2026, CARiD has approximately 95 employees across 3 continents, including North America, Europe and Africa. Key team members include Head Of Suppy Chain & Backend Development: A. K., Head Of Ui/Ua: V. M. and Founder & Inventor: J. H. Explore CARiD's employee directory with LeadIQ.

What industry does CARiD belong to?

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CARiD operates in the Technology, Information and Internet industry.

What technology does CARiD use?

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CARiD's tech stack includes Optimizely, Criteo, Google AdSense, Reddit Ads, Crazy Egg, Hotjar, Mailgun and Microsoft Azure.

What is CARiD's email format?

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CARiD's email format typically follows the pattern of First.Last@carid.com. Find more CARiD email formats with LeadIQ.

How much funding has CARiD raised to date?

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As of October 2026, CARiD has raised $7M in funding. The last funding round occurred on Jul 17, 2023.

When was CARiD founded?

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CARiD was founded in 2008.
CARiD logo

CARiD

Technology, Information and InternetNew Jersey, United States51-200 Employees

CARiD operates an online marketplace for automotive parts and accessories, leveraging technology-driven infrastructure to deliver tailored shopping experiences within transportation markets. Its catalog includes nearly 17 million SKUs spanning aftermarket, OEM, and private-label brands.

Headquartered in Cranbury, New Jersey, the company originated in 2008 as Onyx Enterprises Int'l, Corp., with the goal of creating a single destination for automotive parts. In 2024, its parent reorganized under new ownership into the privately held ID Auto, Inc. A notable recent development is the 2024 launch of the CARiD Drive content hub, which provides build inspiration, up-to-date industry information, and expert reviews to help guide purchases.

Section iconCompany Overview

Website
carid.com
SIC Code
5731 - Radio, Television, and Consumer Electronics Stores
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $7M

    CARiD has raised a total of $7M of funding over 1 rounds. Their latest funding round was raised on Jul 17, 2023 as a Post IPO Debt.

  • $10M - $25M

    CARiD's revenue is estimated to be in the range of $10M - $25M

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