Insights

Niche Audience Appeal Spell's focus on modern bohemian fashion with a nostalgic and free-spirited aesthetic appeals to a specific, emotionally engaged demographic that values unique storytelling and ethical production, presenting opportunities to offer complementary products or marketing partnerships that resonate with this lifestyle.

Growing Market Presence With recent mentions alongside popular cryptocurrencies and a notable market performance of its token, Spell is gaining visibility in digital communities, which can be leveraged through targeted digital marketing campaigns, influencer collaborations, or integrated tech-driven brand experiences.

E-commerce Platform Investment Spell utilizes a robust tech stack including React, NetSuite, and Vimeo, indicating a strong online sales channel and content strategy, creating opportunities for business partnerships in technology services, digital marketing, or innovative customer engagement solutions.

Potential Collaborations The company's ethical production and artisanal design roots position it well for collaborations with sustainable brands, artisans, or experiential pop-up events, opening avenues to expand brand reach and enhance customer loyalty within niche markets.

Market Expansion Opportunities Despite a moderate revenue range, Spell's unique brand story and rising digital presence suggest opportunities for market expansion through online retail, international distribution, or new product lines aligned with its bohemian and nostalgic identity.

SPELL Tech Stack

SPELL uses 8 technology products and services including Unpkg, RSS, NetSuite, and more. Explore SPELL's tech stack below.

  • Unpkg
    Content Delivery Network
  • RSS
    Content Management System
  • NetSuite
    E-commerce
  • React
    Javascript Frameworks
  • Glide.js
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Vimeo
    Video Players
  • HTTP/3
    Web & Portal Technology

Media & News

SPELL's Email Address Formats

SPELL uses at least 2 format(s):
SPELL Email FormatsExamplePercentage
First.Last@spelldesigns.comJohn.Doe@spelldesigns.com
69%
First@spelldesigns.comJohn@spelldesigns.com
31%
First@spell.coJohn@spell.co
100%

Frequently Asked Questions

Where is SPELL's headquarters located?

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SPELL's main headquarters is located at 9 7 Grevillea Street Byron Bay, New South Wales 2481 Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is SPELL's stock symbol?

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SPELL is a publicly traded company; the company's stock symbol is SPELLUSD.

What is SPELL's official website and social media links?

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SPELL's official website is spell.co and has social profiles on LinkedIn.

What is SPELL's NAICS code?

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SPELL's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SPELL have currently?

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As of February 2026, SPELL has approximately 79 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Ceo & Co-Founder: J. N.Ceo: S. T.Chief Information Officer: M. R.. Explore SPELL's employee directory with LeadIQ.

What industry does SPELL belong to?

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SPELL operates in the Retail Apparel and Fashion industry.

What technology does SPELL use?

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SPELL's tech stack includes UnpkgRSSNetSuiteReactGlide.jsAfterPayVimeoHTTP/3.

What is SPELL's email format?

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SPELL's email format typically follows the pattern of First.Last@spelldesigns.com. Find more SPELL email formats with LeadIQ.

When was SPELL founded?

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SPELL was founded in 2009.

SPELL

Retail Apparel and FashionNew South Wales, Australia51-200 Employees

Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children.

Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.

Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.

All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.

Section iconCompany Overview

Headquarters
9 7 Grevillea Street Byron Bay, New South Wales 2481 Australia
Website
spell.co
Stock Symbol
SPELLUSD
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    SPELL's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SPELL's revenue is estimated to be in the range of $1M$10M

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