Seasonal Rental Growth Leverage the seasonal boat rental program at Indian Lake to upsell full-line marine products and maintenance services to renters during spring and summer peaks, turning temporary users into long-term customers.

Onsite One-Stop Position Spend-A-Day Marina as a complete boating ecosystem by cross-promoting safety equipment, water sports gear, and service packages to generate higher cart values from existing visitors.

Brand Portfolio Highlight partnerships with established brands (Avalon, Bennington, Evotti, Yamaha) to attract boat owners and enthusiasts seeking premium gear and accessories, enabling premium upsell opportunities and repeat purchases.

Digital Engagement Utilize the marina’s online presence and tech stack (YouTube, SEO, WordPress plugins) to run targeted local campaigns, tutorials, and virtual tours that drive foot traffic and inquiries for sales and service.

Growth Readiness With a mid-size employee base and revenue in the tens of millions, pursue partnerships for service contracts, expanded inventory, and loyalty programs to convert seasonal customers into recurring revenue.