Insights

Expansion Opportunities Boston Whaler is actively expanding its brand presence through limited-edition collaborations and global product debuts, signaling opportunities to align sales efforts with lifestyle partnerships, special-edition apparel cross-sell, and dealer network activations in new markets.

Leadership Change Recent executive appointments, including a new President and VP of Operations, suggest a strategic refresh focused on quality, operational excellence, and growth initiatives, presenting an opening to engage in high-level partnerships, pilot programs, and process improvements.

Product Launch Momentum The global debuts of the 330 Outrage and 290 Outrage at major shows indicate continued investment in offshore performance models, creating opportunities to target fleets, charter operators, and high-end retailers seeking premium, unsinkable boats.

Strategic Manufacturing Moves Plans to consolidate or close the Palm Coast plant point to capacity and supply-chain considerations; engage in discussions around manufacturing flexibility, cost optimization, and alternative sourcing or regionalized fulfillment for key markets.

Financial Scale and Reach With substantial revenue and a global dealer network, there is potential to upsell enhanced service packages, extended warranties, and premium maintenance programs to existing customers, while exploring international expansion through financing partners and dealer programs.

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Boston Whaler Tech Stack

Boston Whaler uses 8 technology products and services including AdRoll, The Trade Desk, iCIMS, and more. Explore Boston Whaler's tech stack below.

Media & News

Boston Whaler's Email Address Formats

Boston Whaler uses at least 7 email formats:
Boston Whaler Email FormatsExamplePercentage
First.Last@bostonwhaler.comJohn.Doe@bostonwhaler.com
78%
First@bostonwhaler.comJohn@bostonwhaler.com
11%
FLast@bostonwhaler.comJDoe@bostonwhaler.com
6%
First_Last@bostonwhaler.comJohn_Doe@bostonwhaler.com
5%
First.Last@whaler.comJohn.Doe@whaler.com
75%
FLast@whaler.comJDoe@whaler.com
14%
Last@whaler.comDoe@whaler.com
11%

Frequently Asked Questions

What is Boston Whaler's official website and social media links?

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Boston Whaler's official website is bostonwhaler.com and has social profiles on LinkedIn.

How much revenue does Boston Whaler generate?

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As of October 2026, Boston Whaler's annual revenue is estimated to be $250M - $500M.

What is Boston Whaler's SIC code and NAICS code?

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Boston Whaler's SIC code is 3732 - Boat Building and Repairing and NAICS code is 31-33 - Manufacturing.

How many employees does Boston Whaler have currently?

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As of October 2026, Boston Whaler has approximately 464 employees across 3 continents, including North America, Asia and Europe. Key team members include Value Stream Manager: M. K. S., Manager: A. C. and Senior Human Resources Manager: D. M. Explore Boston Whaler's employee directory with LeadIQ.

What industry does Boston Whaler belong to?

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Boston Whaler operates in the Manufacturing industry.

What technology does Boston Whaler use?

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Boston Whaler's tech stack includes AdRoll, The Trade Desk, iCIMS, Power BI, AutoCAD, Sucuri, WordPress and Microsoft SQL Server.

What is Boston Whaler's email format?

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Boston Whaler's email format typically follows the pattern of First.Last@bostonwhaler.com. Find more Boston Whaler email formats with LeadIQ.

When was Boston Whaler founded?

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Boston Whaler was founded in 1958.
Boston Whaler logo

Boston Whaler

ManufacturingFlorida, United States201-500 Employees

Boston Whaler is a U.S.-based boat manufacturer with a history dating back to 1958, concentrating on premium sport fishing, recreational, and yacht tender vessels. The company emphasizes a foam-cored construction that provides buoyancy, stable handling, and durability, contributing to its reputation for sound ride characteristics. Its lineup spans 11 to 42 feet and is distributed globally through a network of dealers, with the business positioned within Brunswick Corporation and headquartered in Edgewater, Florida. In 2026, the firm introduced the all-new 330 Outrage and 290 Outrage at the Miami International Boat Show, marking a notable evolution of its offshore models. Leadership updates in the same year included the appointment of Brad Zoelle as President and Jerry Newton as Vice President of Operations.

Section iconCompany Overview

SIC Code
3732 - Boat Building and Repairing
NAICS Code
31-33 - Manufacturing
Founded
1958
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Boston Whaler's revenue is estimated to be in the range of $250M - $500M

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