SpendPal Employee Directory
Financial ServicesUtah, United States0-1 Employees
SpendPal sits in the financial services sector and develops a banking experience intended to help individuals manage money more effectively. The design draws on behavioral science concepts such as choice architecture and mental framing, created in collaboration with the Center for Advanced Hindsight at Duke University. The company operates from Springville, Utah, and maintains a very small team. By shaping how financial decisions are presented, SpendPal seeks to support everyday users in making better money choices without requiring explicit action. Its work centers on applying behavioral insights to consumer banking, positioning it at the intersection of finance and psychology.