Strategic Partnerships SPI International is actively expanding its distribution footprint through renewed and new partnerships in Europe and beyond, including agreements with Orange Group in Spain and collaboration with Markíza Group and bTV Media Group in Central and Eastern Europe. Sales opportunities exist in co-branded advertising packages, multi-market content licensing, and regional OTT integration.
Advertising Expansion Recent launches and partnerships for advertising sales, including DIZI channel in Bulgaria and ongoing collaboration with regional sales houses, create opportunities to upsell targeted ad inventories, programmatic deals, and sponsorship packages across SPI’s UHD and FILMBOX+ content portfolio.
Content Library Leverage With a long-standing track record as a major distributor of theatrical films and TV programming and access to native Ultra HD content, there is potential to bundle premium title licensing, exclusive premieres, and cross-channel promotions to attract OTT platforms and regional operators seeking high-demand content.
Global Platform Serving 65 million subscribers across six continents via multiple devices and global streaming players, SPI offers scale for multi-territory deals, including white-label OTT solutions, device-optimized streaming packages, and regional licensing that can unlock new revenue streams for operators and advertisers.
Leadership and Growth Recent leadership appointment of a new Director of Channels and structured partnerships signal a growth-focused sales approach, presenting opportunities for enterprise accounts, channel expansions, and collaboration with strategic buyers seeking integrated distribution and advertising solutions.