Acquisition Synergies As Splash is now part of Cvent, there are strong cross-sell opportunities to Cvent's broad customer base seeking integrated event marketing and management capabilities. Splash's emphasis on on-brand, measurable, and compliant events aligns with enterprise buyers who prize ROI and scalable programs. Sales teams should pursue co-sell conversations, bundled solutions, and integration-led proposals within the Cvent ecosystem.

Hybrid Event Upsell Splash supports live, hybrid, and virtual events with recent enhancements such as multi-session hosting and a reinforced security login. This positions the product to upsell advanced analytics, ROI dashboards, and end-to-end event experiences for marketing teams running complex programs. Target mid-market and enterprise event teams seeking unified platforms for cross-channel engagement.

Global Scalability Opportunity The international ticketing solution and office expansion signal a focus on global reach. Enterprises running global events will value localization, currency support, and scalable infrastructure, creating an opportunity to upsell global deployment packages and premium international support within Splash and the broader Cvent ecosystem.

Security as Differentiator The introduction of MFA on Splash login highlights a security-first posture that resonates with risk-conscious organizations. Use this as a differentiator in sales conversations and consider offering enhanced identity management, SSO, and compliance-focused services as add-ons for enterprise clients.

Growth Enablement Momentum Splash's Event-Led Growth Masterclass indicates a commitment to customer success and adoption. This opens a path for bundled training, certification, and onboarding services to accelerate time-to-value, drive expansion within accounts, and reduce churn for enterprise customers.