E-gift Card Integration Evite recently launched a feature allowing users to attach e-gift cards from popular retailers and restaurants to digital greeting cards, presenting an opportunity to collaborate with gift card providers for mutually beneficial promotions.

Brand Collaborations Evite's partnerships with Minecraft, Lisa Frank, and Sesame Workshop offer a chance for cross-promotions with these renowned brands, potentially increasing brand visibility and attracting a broader audience interested in themed events.

Premium Invitation Expansion The introduction of premium invitation collections like the Sesame Street-branded templates and the Parenthood Journey category opens up opportunities for up-selling premium offerings to customers looking for unique and high-quality event invitations.

Tech Integration Solutions The tech stack used by Evite, including Google Cloud Trace and Adobe Creative Suite, suggests a focus on innovative solutions. Offering integration solutions for businesses seeking advanced event management tools could be a lucrative avenue for sales growth.

Market Differentiation Evite's unique focus on special event categories like IVF showers and adoption celebrations, not commonly found in other digital invitation platforms, presents a competitive edge. Leveraging these niche segments to attract customers looking for specialized event planning options could lead to increased sales.