Premium sourcing Leverage the founder’s global bean sourcing and in-house Minnesota roasting to position Split Rock Coffee as a premium, freshness-forward partner for offices, hotels, and restaurants seeking high-quality, consistently delivered coffee.

B2B service depth Target multi-site businesses and foodservice operators with tailored coffee programs, including large-scale urns, commercial brewers, and single-serve options, emphasizing reliability, delivery, and setup support.

Tech-enabled sales Utilize existing tech stack (WooCommerce, Shopify, Klaviyo, Mautic, QuickBooks, AWS) to run targeted campaigns, automate renewals, and streamline procurement for repeat office and hospitality customers.

Small-team agility Position as a nimble, founder-led partner capable of rapid customization and niche service for smaller accounts or regional chains that value personal attention and flexible terms.

Growth opportunities Explore expansion into new Minnesota-based corporate campuses, hotels, and event venues, plus strategic partnerships with regional distributors to increase reach while maintaining freshness through local roasting.