AI partnership Strategic opportunity with Halfspace, an AI partner providing access to 300 sporting organisations and 15,000 users under a 12-month deal. Leverage their data analytics and ML capabilities to offer enhanced sponsorship analytics, fan engagement insights, and performance dashboards for member organisations.

Board expansion Recent board appointments, including Justine Baynes and Kath Hipwell/Chris Jones additions, indicate openness to strategic governance and industry connections. Use this as an entry point to propose governance-aligned member services, compliance tooling, and sector advocacy platforms tailored for decision-makers.

Five-year strategy New five-year strategy focused on a united voice for sport and recreation suggests demand for comprehensive digital platforms, stakeholder collaboration tools, and reporting capabilities. Sell integrated Microsoft Power Platform-based solutions, CRM, and analytics to strengthen member engagement and policy influence.

Policy & advocacy Active government and media engagement is core; potential need for public affairs dashboards, policy tracking, and media monitoring. Offer a unified communications hub, governance reporting, and stakeholder outreach workflows built on the existing tech stack (Salesforce, Power Platform, and Confluence).

Member-centric partnerships Collaboration with national charities and inclusion-focused initiatives signals opportunities to bundle sponsorship analytics, inclusivity program tracking, and impact reporting for member organisations. Propose a suite for impact measurement, donor and partner reporting, and automated communications to support member recruitment and retention.