Sport and Recreation Alliance
Spectator SportsEngland, United Kingdom51-200 Employees
The Sport and Recreation Alliance is a UK-based body representing the spectator sports sector. It provides advice, support, and guidance to its members and the wider field, aiming to maximize opportunities and address challenges facing grassroots sport and recreation. By engaging with government, policymakers, and the media, it acts as the sector’s voice to help grassroots sport and recreation grow and thrive, while highlighting the social value of an active nation for participants, volunteers, staff, and spectators. With a history dating back to the mid-1930s, the Alliance celebrated its 90th anniversary in 2025. In March 2026, Justine Baynes joined as chief executive, marking a leadership update. The organization is based in London, United Kingdom, and operates within the spectator sports space as a mid-sized body serving its members across the sport and recreation landscape.